Oh, Hello.

I’m so happy you’re here. In a nutshell, this is me.

“Pouring empathy into pixels and brewing creativity in my teacup – your go-to UX designer for a blend of delightful experiences and the perfect cuppa!”

If you have time for the full tale..

At heart, I am an empathy-driven multidisciplinary designer. I serve as a conduit for the customers' voices, ensuring their perspectives and needs are woven into the fabric of the design process, and I bring solutions to bridge the gap between customers and Brand. 

Being a fashion designer for the past 10 years has allowed me to lean into the strengths of surfacing unmet needs and devising meaningful solutions for Love, Bonito to become Singapore’s favourite fashion brand. Closing this chapter with gratitude, I look forward to embarking on my next adventure.

Whether it's collaborating with cross-functional teams, leveraging the latest technologies, or navigating the ever-evolving landscape, I embrace every opportunity as a chance to learn, grow, and make a meaningful impact.

On this corner of the web, you'll find a showcase of my work, a glimpse into my professional journey, and a touch of my personality. Beyond the pixels and wireframes, you will find me geeking out on true-crime shows and yes, with a cuppa tea in hand, no less.

Let's connect, collaborate, and create something exceptional together!